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Adam Gent

Adam Gent is a Freelance Technical SEO and Product Manager. He specialises in working with development teams to deliver technical recommendations that drive results.

How to simulate Googlebot using Chrome

April 14, 2021March 22, 2021 by Adam Gent

I created a way to replicate Googlebot to debug crawling issues called the Chromebot technique.

Googlebot doesn’t use rel=next/prev in crawling

April 14, 2021February 28, 2021 by Adam Gent

I did a test in April 2019 to see if rel=“next” and “prev” tags were used in crawling to discover new content.

Canonical Link Element Race: HTML vs HTTP Header

April 14, 2021February 6, 2021 by Adam Gent

I did a quick test in 2018 to find out if an HTML canonical tag and the rel=”canonical” HTTP header are analysed at the same speed in Google’s index.

Officially going freelance and launching Gent of Search

January 15, 2021December 8, 2020 by Adam Gent

I am happy to announce that I am now a Freelance Technical SEO Consultant.

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