Companies and agencies who I've helped drive success.
“Adam is one of the best technical SEOs I've ever worked with.”
Stephen Kenwright
★★★★★
You Can't Grow SEO & AI Visibility by Just Publishing Content.
Publishing more used to be enough. Get the pages live, get them indexed, watch traffic climb.
Not anymore.
Plenty of companies are now stuck in the same loop. They publish more, but organic traffic and visibility keep sliding. Core updates get blamed. AI search gets blamed. A vague “technical issue” gets blamed. So teams do the only thing they know how to do. They publish even more content. And nothing changes.
The real problem is rarely the volume of content.
It's that no one has connected the strategy, the technical foundations, and the implementation into a single plan that actually ships. Recommendations sit in a doc. Dev never prioritises them. Content gets published onto a site that can't support it. The work happens, but the growth doesn't.
That's the gap I close.
I work with companies and agencies that aren't seeing results from the SEO channel, from fast-growing sites to large, complex ones.
I don't just hand over advice. I diagnose what's actually holding growth back, build a prioritised plan around it, and work alongside your dev, product and content teams to get it implemented.
A few examples:
- For the UK's largest business finance broker, I led the SEO and content strategy into untapped sectors. The result: £8M added to the sales pipeline and a 130% rise in non-brand traffic in 12 months.
- For a B2B research store, brought in after they'd already worked with several agencies, I found the few issues really holding the site back and worked with their dev team to ship the fixes. That added over £1M in non-brand revenue in 12 months.
- For an enterprise AI SaaS business in Europe, I identified that there was untapped potential in non-branded SEO traffic. The result: 2x non-branded SEO traffic YoY to the marketing website.
- A 2 million page meal-plan site buried in low-value pages, I built a framework that reduced their index bloat by -67% which doubled organic traffic from 600K to 1.2M visits a month.
If your content engine is running but visibility still isn't growing, the answer usually isn't more content. It's a senior pair of hands who can find the real constraint and work with your team to fix it.
And that is where I can help.
“Adam has transformed our client's index performance. Over the past 6 months, he's created a prioritised roadmap that helped reduce their indexed pages from 2 million to 653,000 (a 67% reduction).
By improving the overall health of the site, his work has directly contributed to measurable gains in organic search traffic and visibility.
I'd recommend him to any team serious about solving Google indexing issues.”
How Can a Senior SEO Consultant Help You Drive Results?
Here are examples of how I have helped other businesses.
You need an SEO strategy that doesn't just drive organic search traffic and visibility, but drives real business results.
You've got SEO recommendations sitting in a doc that never get implemented, because your dev team never prioritises them.
You're publishing content and fixing bits and pieces, but nothing is tied together into a single plan that drives revenue.
You suspect technical or site health issues are quietly dragging down your visibility, but Search Console isn't giving you the full picture.
You need regular SEO consultancy from a senior expert, and want to leave your team more capable rather than dependent on an agency.
Do any of these scenarios fit the bill? You can hire me to help today.
Testimonials from Clients
From previous products, services, and consultancy engagements.
Adam has the rare ability to translate SEO from a 'marketing tactic' into a clear business driver, aligning content, intent, and pipeline impact. If you're looking for someone who can own SEO/GEO strategically, Adam is exactly that partner.
Quite simply one of the best technical SEOs I've ever worked with who was not just willing but enthusiastic about working and learning with other teams to deliver outstanding work.
I was continually inspired by his passion for technical SEO as well as his methodical and pragmatic approach to solving complex SEO problems. Adam is a pleasure to work with and I cannot recommend him highly enough.
The SEO Product Ownership Bundle is a must-have for everyone who wants to cut across multiple domains and get organic growth initiatives prioritised and implemented.
In a short period of time, working with Adam has resulted in significant growth of our organic traffic and revenue as well as our team's understanding of technical SEO. We look forward to working with him again.
I took a course from Adam, and it made me at least 5x better at getting my SEO tasks implemented.
Adam is one of the most brilliant individuals I've ever had the opportunity of working with at DeepCrawl. His level of genius is unmatched and combined with his logical thinking and stellar execution makes him an invaluable asset to any team.
I'm amazed at how detailed and practical the SEO Product Ownership course is! Adam creates a deep knowledge base with a lot of examples, materials and theory-based methodologies to put into practice.
Adam's thoughtful technical training was designed to empower our team with the tools and knowledge required to work with teams on projects from idea to implementation.
The SEO Product Ownership Bundle expanded my vocabulary on processes, frameworks and work streams I've used for years — and gave me a place to reflect on why things have worked or not. Great job, Adam!
Indexing Insight has become an essential part of my workflow. I'm constantly building and launching new pages, and checking the index coverage rate in my daily email alerts keeps me on top of every project's performance.
Indexing Insight is a fantastic tool. It allows you to constantly see your website's trending index coverage rate in Google Search. The not-indexed reports show you why money-driving pages aren't indexed.
“Adam has the rare ability to translate SEO from a “marketing tactic” into a clear business driver — aligning content, intent, and pipeline impact. And he does so without ego, always focused on outcomes rather than credit.
If you're looking for someone who can own SEO/GEO strategically, operate independently, and manage strong stakeholders with composure and clarity, Adam is exactly that partner.
Grateful for the impact he's had on Cognigy's growth.”
Invest in Your SEO & AI Growth.
The 4 most common SEO services I offer to clients are:
Perfect for companies or agencies who want a trusted Technical SEO advisor.
- Review SEO Workflows
- Strategic SEO Advisor
- Technical SEO Training
Perfect for companies that want an audit to uncover SEO issues holding back their site.
- AI Search Audits
- Migration Audit and Plan
- Custom Technical SEO Audits
Perfect for companies who want to understand what they actually need to do to drive revenue.
- Full SEO & AI Strategy
- Competitor Analysis
- Prioritised Roadmap
Perfect for companies who need someone to embed within their teams.
- SEO Programme Management
- SEO Product Ownership
- SEO & AI Strategy
Before We Start Working Together, Here Are Answers to Questions You Might Have.
Hi, I'm Adam Gent.
I'm a Senior SEO Strategist and Technical SEO Consultant.
I help companies who are struggling to see results from organic search: technical SEO, organic search strategy, and helping teams get things done. I've been doing it for nearly 15 years.
It started agency-side at Branded3 and Salt.Agency for nearly 10 years, running organic search strategies for clients including Ladbrokes Sports, City Index, Beauty Bay, and bathstore.
Then I did what most consultants never do: I went and built the tools, spending nearly 3 years as a Product Manager at DeepCrawl (now Lumar), responsible for the core app team.
The mix of strategy and product thinking has shaped how I work.
More about Adam
Ready to turn SEO into real business growth?
Book a call and we'll look at what's actually holding your organic growth back — and the fastest way to fix it.
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