Career.
I've worked in award winning agencies leading SEO campaigns and in-house building products for the SEO industry.
I became an independent Technical SEO Consultant who helps companies drive traffic & revenue.
I co-founded a B2B SaaS tool that helps SEO teams monitor Google indexing at scale.
I created a newsletter that helped SEO teams learn how to get their projects implemented by development teams.
I was responsible for successfully delivering features that solve problems for technical SEOs.
A Senior Technical SEO Consultant who developed and implemented SEO strategies for client campaigns.
A senior member of the SEO team, who helped companies drive growth from organic search.
How I got here.
It started agency-side at WMG, Branded3 and Salt.Agency for nearly 10 years, running organic search strategies as a Senior SEO Strategist. I worked with clients such as Ladbrokes Sports, City Index, Beauty Bay, bathstore and First4lawyers.
During my time working in agencies the work covered:
- Co-operating with content, PR and developer teams to implement strategies.
- Developing and implementing SEO strategies for client campaigns.
- Providing day-to-day SEO consultancy and account management.
- Creating new technical frameworks to streamline team processes.
- Training and managing junior members of the SEO team.
Then I did what most consultants never do: I went and built the tools, spending nearly 3 years as a Product Manager at DeepCrawl (now Lumar). I was the PM responsible for the core app team.
During my time working as a Product Manager the work covered:
- Successfully delivering product features that solve problems for technical SEOs.
- Creating a product vision, strategy and roadmap for the product squad team.
- Defining feature requirements using Product Requirement Documents (PRDs).
- Breaking requirements down into dev tickets with the development team.
- Developing objectives and key results (OKRs) for the product.
That mix of agency strategy and product thinking has shaped how I work. I don't hand over a 100-page audit nobody opens. I plan, scope and actually implement a prioritised strategy with your team.
Here are some results I've achieved working with clients:
- Cut a client's index bloat by 67% (2M pages to 653K) and grew traffic from 600K to 1.2M visits a month.
- Added over £1m in non-brand SEO revenue in 12 months for an ecommerce client.
- Drove £8m in leads for a B2B finance client, with 130% more non-brand traffic.
- 2x a B2B SaaS non-branded SEO traffic in 2 years in the competitive AI agent space.
On the side, I've built a B2B SaaS tool called Indexing Insight a Google index monitoring tool that helps large websites monitor Google indexing data at scale.
I've also taught what I know. My SEO Product Ownership course did over $70k in sales and trained SEOs at Miro, Adidas and Gymshark. Before that, The SEO Sprint newsletter reached 8,000 subscribers over 2.5 years.
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