This Cookie Policy explains how Gent of Search Ltd ("we", "us", "our", the "Owner") uses cookies and similar technologies on https://gentsofsearch.com (the "Site"). It should be read alongside our Privacy Policy.
Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. Alongside cookies, websites may use other technologies that store or access information on your device, such as scripts, pixels, unique identifiers, and web beacons. For simplicity, we refer to all of these as "Trackers", using "Cookies" only where we mean that specific type.
Trackers may be:
The validity and expiration periods of Cookies and other Trackers may vary depending on the lifetime set by us or by the relevant third-party provider. Some expire when your browsing session ends.
We use Trackers for two purposes:
Necessary — required for the Site to operate and to remember your consent choices. These do not require consent.
Measurement — used to measure traffic and analyse visitor behaviour so we can improve the Site. These are only set with your consent.
We do not use advertising or targeting Trackers.
| Tracker | Provider | Purpose | Duration |
|---|---|---|---|
[CONSENT COOKIE NAME, e.g. cookieyes-consent] | [Your consent tool] | Stores your cookie consent preferences | [Duration, e.g. 12 months] |
Google Tag Manager (Google LLC) — a tag management service used to load and manage the measurement tools listed below in line with your consent choices. Google Tag Manager does not set Trackers itself. To understand Google's use of data, consult their partner policy and Business Data page. Personal data processed: Trackers and usage data. Place of processing: United States — Privacy Policy.
Google Analytics 4 (Google LLC) — a web analysis service. Google uses the data collected to track and examine the use of the Site and to prepare reports on its activity. In Google Analytics 4, IP addresses are used at collection time and then discarded before data is logged in any data centre or server. To understand Google's use of data, consult their partner policy and Business Data page. Personal data processed: number of users, session statistics, Trackers and usage data. Place of processing: United States — Privacy Policy — Opt out.
| Cookie | Purpose | Duration |
|---|---|---|
_ga | Distinguishes unique visitors by assigning a randomly generated identifier | 2 years |
_ga_* | Maintains session state and stores session/campaign data | 2 years |
Microsoft Clarity (Microsoft Corporation) — a behavioural analytics service that captures how visitors interact with the Site through heatmaps and session replays (mouse movement, scrolling, clicks, and page interactions). Sensitive form inputs are masked by default. Personal data processed: Trackers and usage data. Place of processing: United States — Microsoft Privacy Statement.
| Cookie | Purpose | Duration |
|---|---|---|
_clck | Stores a unique Clarity user ID and preferences, so behaviour can be attributed to the same user across visits | 1 year |
_clsk | Connects multiple page views by a user into a single session recording | 1 day |
CLID | Identifies the first time Clarity saw this user on any site using Clarity | 1 year |
MUID | Microsoft identifier used to identify unique web browsers visiting Microsoft sites | 13 months |
ANONCHK | Indicates whether MUID is transferred to ANID (used for checking; Clarity sets this to 0) | 10 minutes |
MR | Indicates whether to refresh MUID | 7 days |
SM | Used to synchronise the MUID across Microsoft domains | Session |
Google Search Console does not place any Trackers on your device. It provides us with aggregated data from Google about how the Site performs in search results.
When you first visit the Site, a consent banner asks whether you accept measurement Trackers. These are only set after you accept. You can provide, update, or withdraw your consent at any time via the [cookie settings link/icon] on the Site.
Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.
For third-party Trackers, you can also manage your preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party directly.
You can use your browser settings to see what Cookies have been set on your device, block Cookies, or clear them. Note that blocking all Cookies may affect how the Site functions, and browser settings do not allow granular control of consent by category.
You are free to decide whether or not to grant consent. However, Trackers help us understand how the Site is used and improve the experience we provide. If you decline consent, the Site will still function, but we will not collect measurement data about your visit.
Gent of Search Ltd, Company Number 12994661
Blake House, 18 Blake Street, York, YO1 8QG, England, United Kingdom
Owner contact email: [email protected]
Since the use of third-party Trackers through the Site cannot be fully controlled by the Owner, any specific references to third-party Trackers (including cookie names and durations) are to be considered indicative. To obtain complete information, please consult the privacy policies of the respective third-party services listed in this document.
Given the complexity surrounding tracking technologies, you are encouraged to contact us if you wish to receive further information about their use on the Site.
Personal Data (or Data) — any information that directly, indirectly, or in connection with other information allows for the identification or identifiability of a natural person.
Usage Data — information collected automatically through the Site (or third-party services used by the Site), which can include: IP addresses, browser and operating system details, the pages visited, the time and duration of visits, and details about the path followed within the Site.
User — the individual using the Site who, unless otherwise specified, coincides with the Data Subject.
Data Controller (or Owner) — the natural or legal person that determines the purposes and means of the processing of Personal Data. The Data Controller is the Owner of the Site.
Cookie — a Tracker consisting of a small set of data stored in the User's browser.
Tracker — any technology (e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting) that enables the tracking of Users, for example by accessing or storing information on the User's device.
This policy relates solely to https://gentsofsearch.com, if not stated otherwise within this document.
We may update this Cookie Policy from time to time, for example if we add or remove tools. Changes will be posted on this page with an updated "Last updated" date.