B2B SaaS Companies who I've helped drive success.
“Adam has the rare ability to translate SEO from a 'marketing tactic' into a clear business driver, aligning content, intent, and pipeline impact.”
Ana-Maria Banta, VP of Marketing, Cognigy
★★★★★
You Can't Grow Your Sales Pipeline by Just Publishing Content.
Publishing more pages used to be enough to drive visibility for B2B SaaS companies. Ship the pages, get them indexed, watch traffic climb. For years that was the playbook, and it worked.
Not anymore.
Most B2B SaaS companies are now stuck in the same loop. The content engine is running — a writer, an agency, eight posts a month — but organic traffic is flat and the pipeline coming out of it is worse. Core updates get blamed. AI search gets blamed, sometimes fairly. A vague “technical issue” gets blamed. So the team does the only thing it knows how to do. It publishes more. And nothing changes.
The problem is rarely the volume of content.
It's that nobody has connected the strategy, the technical foundations and the implementation into a single plan that actually ships. The audit sits in a Google Doc. Engineering is heads-down on the product roadmap, so SEO tickets never make the sprint. Content lands on a marketing site that can't support it. The work happens. The growth doesn't.
That's the gap I close.
I work with B2B SaaS companies whose SEO channel has stalled — from fast-growing marketing sites to enterprise platforms carrying docs, changelogs, programmatic pages and a decade of legacy URLs.
I don't hand over a document and leave. I diagnose what's actually holding growth back, build a prioritised plan around it, and work alongside your dev, product and content teams until it's live.
If your content engine is running but organic still isn't growing, more content won't fix it. What fixes it is a senior pair of hands who can find the real constraint and stay on it until your team has shipped the solution.
That's where I come in.
Client Success Stories.
“Adam has the rare ability to translate SEO from a “marketing tactic” into a clear business driver — aligning content, intent, and pipeline impact. And he does so without ego, always focused on outcomes rather than credit.
If you're looking for someone who can own SEO/GEO strategically, operate independently, and manage strong stakeholders with composure and clarity, Adam is exactly that partner.
Grateful for the impact he's had on Cognigy's growth.”
How I Can Help B2B SaaS Companies Succeed.
Technical SEO Audits
SEO audits that identify the opportunities in your tech stack holding back your organic search visibility, traffic and sales.
- Bespoke Technical SEO Audits
- Prioritised Action List
- Clear Next Steps
Organic Search Strategy
I work with your team to create an SEO & AI strategy that helps your company earn LLM visibility, rank in traditional search results, and drive revenue.
- SEO & AI Growth Strategy
- SEO Business Case
- Prioritised Roadmap
Technical SEO Consultancy
I work with your team to provide training and access to a senior advisor who can help identify solutions to the problems holding back your LLM and traditional search visibility.
- Organic Search Advisor
- SEO Support for Teams
- Team Training
Content Strategy
I create a content strategy that reviews content health, maps customer-relevant topics to a content plan, and identifies content gaps.
- Keyword and Market Research
- Content Health Audit
- Content Plan
Fractional SEO Manager
I plug into your in-house team, build an organic search strategy that drives more pipeline, and work alongside your team to implement it — using the product-ownership skills I built as a Product Lead at DeepCrawl.
- Strategy that drives pipeline
- Measurement and reporting plan
- An owner who gets the strategy implemented
Meet Adam, Your Next Senior SEO Consultant.
Hi I'm Adam. An Independent SEO Consultant.
For nearly 15 years, I've helped companies see results from organic search by using technical SEO, organic search strategy, and getting things done.
I don't just run a consultancy. I test, build and teach.
I've built side projects including: The SEO Sprint, SEO Case Study Database, and the co-founder of Indexing Insight.
Learn More About Adam
Signs You Need a Senior SEO Consultant.
You suspect that technical debt is holding back your website from appearing in Google search results but you can't quite pin it down.
You've got a list of SEO recommendations from previous audits sitting in a doc but they never get implemented, because your dev team never prioritises them.
You've been publishing content for the last 6 months, but both your LLM visibility and traditional organic search visibility remains flat.
Do any of these scenarios fit the bill? You can hire me to help today.
Don't Just Take My Word For It.
Testimonials from previous products, services, and consultancy engagements.
"Adam has the rare ability to translate SEO from a 'marketing tactic' into a clear business driver, aligning content, intent, and pipeline impact. If you're looking for someone who can own SEO/GEO strategically, Adam is exactly that partner."
"Indexing Insight has become an essential part of my workflow. I'm constantly building and launching new pages, and checking the index coverage rate in my daily email alerts keeps me on top of every project's performance."
"Adam is a true leading voice in technical SEO. His skills and expertise are among the very best in the SEO industry."
"Indexing Insight is a fantastic tool. It allows you to constantly see your website's trending index coverage rate in Google Search. The not-indexed reports show you why money-driving pages aren't indexed."
"Adam is one of the best technical SEOs I've ever worked with."
"Adam has the rare ability to translate SEO from a 'marketing tactic' into a clear business driver. He's methodical, pragmatic and a pleasure to work with — I cannot recommend him highly enough."
Interested in working together? Book a call today.
A 30-minute discovery call to understand the problem you want to solve and see if Gent of Search is the right fit.
Book a 1:1 Call Today