Companies who I've helped drive success.
“In a short period of time, working with Adam has resulted in significant growth of our organic traffic and revenue as well as our team's understanding of technical SEO.”
You Can't Grow Your Revenue by Just Adding More Product Pages.
Expanding your product catalogue and publishing content used to be enough. Add the products, build out the categories, publish the buying guides, watch traffic climb. For years that was the playbook, and it worked.
Not anymore.
Most ecommerce teams are now stuck in the same loop. Every week new SKUs are published but organic traffic is flat and organic revenue is declining. Core updates get blamed. AI Overviews get blamed, sometimes fairly. A vague “technical issue” gets blamed. So the team does the only thing it knows how to do. It adds more SKUs and content. And nothing changes.
The problem is rarely the size of the catalogue.
It's that nobody has connected the strategy, the technical foundations and the implementation into a single plan that actually ships. The audit sits in a Google Doc. Dev is buried in the replatform, so SEO tickets never make the sprint. Merchandising changes the navigation without anyone checking what it does to crawling. New products land on category pages Google barely visits. The work happens. The revenue doesn't.
That's the gap I close.
I work with ecommerce brands whose SEO channel has stalled — from fast-growing websites to enterprise retailers carrying millions of URLs, faceted navigation, discontinued products and a decade of legacy category structures.
I don't hand over a document and leave. I find what's actually holding growth back, build a prioritised plan around it, and work alongside your dev, merchandising and content teams until it's shipped.
If organic revenue isn't growing, the constraint isn't your output. It's whatever nobody has diagnosed yet — and staying on it until your team has fixed it is the job.
Client Success Stories.
“Adam has transformed our client's index performance. Over the past 6 months, he's created a prioritised roadmap that helped reduce their indexed pages from 2 million to 653,000 (a 67% reduction).
By improving the overall health of the site, his work has directly contributed to measurable gains in organic search traffic and visibility.
I'd recommend him to any team serious about solving Google indexing issues.”
How I Help Ecommerce Companies.
Technical SEO Audits
SEO audits that identify the opportunities in your tech stack holding back your organic search visibility, traffic and revenue.
- Bespoke Technical SEO & AI Audits
- Prioritised Action List
- Clear Next Steps
Organic Search Strategy
I work with your team to create an organic search strategy that helps your company earn LLM visibility, rank in traditional search results, and drive revenue.
- SEO & AI Growth Strategy
- Prioritised Roadmap
- SEO Business Case
Technical SEO Consultancy
I work with your team to provide training and access to a senior advisor who can help identify solutions to the problems holding back visibility, traffic and revenue.
- Organic Search Advisor
- SEO Support for Teams
- Team Training
Content Strategy
I create a content strategy that reviews content health, maps customer-relevant topics to a content plan, and identifies content gaps.
- Keyword and Market Research
- Content Health Audit
- Content Plan
Fractional SEO Manager
I plug into your in-house team, build an organic search strategy that drives more revenue, and work alongside your team to implement it — using the product-ownership skills I built as a Product Lead at DeepCrawl.
- Strategy that drives revenue
- Measurement and reporting plan
- An owner who gets the strategy implemented
Meet Adam, Your Next Senior SEO Consultant.
Hi I'm Adam. An Independent SEO Consultant.
For nearly 15 years, I've helped companies see results from organic search by using technical SEO, organic search strategy, and getting things done.
I don't just run a consultancy. I test, build and teach.
I've built side projects including: The SEO Sprint, SEO Case Study Database, and the co-founder of Indexing Insight.
Learn More About Adam
Platform Experience.
I've got experience working with a variety of ecommerce platforms.
Don't Just Take My Word For It.
Testimonials from previous products, services, and consultancy engagements.
"Adam is one of the best technical SEOs I've ever worked with."
"Adam is a true leading voice in technical SEO. His skills and expertise are among the very best in the SEO industry."
"Quite simply one of the best technical SEOs I've ever worked with who was not just willing but enthusiastic about working and learning with other teams to deliver outstanding work."
"In a short period of time, working with Adam has resulted in significant growth of our organic traffic and revenue as well as our team's understanding of technical SEO."
"I was continually inspired by his passion for technical SEO as well as his methodical and pragmatic approach to solving complex SEO problems. Adam is a pleasure to work with and I cannot recommend him highly enough."
"Adam is one of the most brilliant individuals I've ever had the opportunity of working with at DeepCrawl. His level of genius is unmatched and combined with his logical thinking and stellar execution makes him an invaluable asset to any team."
Interested in working together? Book a call today.
A 30-minute discovery call to understand the problem you want to solve and see if Gent of Search is the right fit.
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