Last updated: 1 July 2026

Privacy Policy.

Gentsofsearch.com collects some Personal Data from its Users. This document explains what we collect, why, and the rights you have over your data. It should be read alongside our Cookie Policy.

1. Owner and Data Controller

Gent of Search Ltd, Company Number 12994661
Blake House, 18 Blake Street, York, YO1 8QG, England, United Kingdom

Owner contact email: [email protected]

2. Types of Data collected

Among the types of Personal Data that the Site collects, by itself or through third parties, there are: Trackers; Usage Data; number of Users; session statistics; session duration; scroll and page interactions; clicks; mouse movements; interaction events; layout details; device information; country; time zone; and, where you contact us, your name, email address, and message content.

Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically when using the Site. Any use of Cookies or other Trackers by the Site or by third-party services serves the purposes described in this document and in the Cookie Policy, and analytics Trackers are only used with your consent.

Users are responsible for any third-party Personal Data obtained, published, or shared through the Site.

3. Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data. Processing is carried out using computers and/or IT-enabled tools, following organisational procedures strictly related to the purposes indicated. In addition to the Owner, the Data may in some cases be accessible to persons involved in the operation of the Site (such as administration or system administration) or to external parties (such as third-party technical service providers, hosting providers, and IT companies) appointed, where necessary, as Data Processors by the Owner. An updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located. Depending on your location, this may involve transferring your Data to a country other than your own — see the per-service details below and section 6 (International transfers).

Retention time

Personal Data shall be processed and stored for as long as required by the purpose it was collected for:

  • Data collected for the performance of a contract between the Owner and the User is retained until the contract has been fully performed.
  • Data collected for the Owner's legitimate interests is retained as long as needed to fulfil those purposes.
  • Data processed on the basis of consent is retained until consent is withdrawn.
  • The Owner may retain Data longer where required by a legal obligation or by order of an authority.

Specific retention periods: enquiry correspondence is kept for up to [12/24] months after your enquiry is resolved; Google Analytics user- and event-level data is retained for [2/14] months; Microsoft Clarity data is retained by Microsoft for up to 12 months. Once the retention period expires, Personal Data is deleted, after which the rights of access, erasure, rectification, and portability can no longer be enforced.

4. The purposes of processing

The Data concerning the User is collected to allow the Owner to provide the Site, comply with legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), and detect malicious or fraudulent activity, as well as for: Analytics; Heat mapping and session recording; Tag management; Hosting and backend infrastructure; and Contacting the User.

5. Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Analytics

Google Analytics 4 (Google LLC) — a web analysis service provided by Google LLC (“Google”). Google utilises the Data collected to track and examine the use of the Site, to prepare reports on its activities, and to share them with other Google services. Google may use the Data collected to contextualise and personalise the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data centre or server (Google's documentation). To understand Google's use of Data, consult their partner policy and Business Data page.

Personal Data processed: number of Users; session statistics; Trackers; Usage Data.
Place of processing: United States — Privacy PolicyOpt out.

Heat mapping and session recording

Microsoft Clarity (Microsoft Corporation) — a session recording and heat mapping service provided by Microsoft Corporation. These services display the areas of the Site that Users interact with most frequently and may record sessions for later visual playback. Sensitive form inputs are masked by default. Microsoft processes or receives Personal Data via Microsoft Clarity, which may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.

Personal Data processed: clicks; country; device information; diagnostic events; interaction events; layout details; mouse movements; scroll and page interactions; session duration; time zone.
Place of processing: United Kingdom — Privacy Policy.

Tag management

Google Tag Manager (Google LLC) — a tag management service that helps the Owner manage the tags or scripts needed on the Site in a centralised fashion. This results in Users' Data flowing through the service, potentially resulting in the retention of this Data. To understand Google's use of Data, consult their partner policy and Business Data page.

Personal Data processed: Trackers; Usage Data.
Place of processing: United States — Privacy Policy.

Hosting and backend infrastructure

[HOSTING PROVIDER, e.g. Vercel Inc. / Cloudflare, Inc. / etc.] — hosts the Data and files that enable the Site to run and be distributed. Such services may work through geographically distributed servers, making it difficult to determine the actual location where Personal Data is stored.

Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.
Place of processing: [COUNTRY] — [link to provider's privacy policy].

Contacting the User

Contact form / email — by contacting the Owner, the User's name, email address, and message content are processed in order to respond to the enquiry.

Personal Data processed: email address; name; message content.

Search performance data

Google Search Console (Google LLC) — provides the Owner with aggregated data about how the Site appears in Google Search results (such as search queries, impressions, and clicks). This data is aggregated and anonymous, is supplied to the Owner by Google, and does not involve placing Trackers on your device or identifying individual visitors.

6. International transfers

Google and Microsoft may process data outside the UK and European Economic Area, including in the United States. Where this happens, transfers are protected by appropriate safeguards, including the EU–US Data Privacy Framework (and its UK Extension), to which both Google LLC and Microsoft Corporation are certified, and/or Standard Contractual Clauses. Users are entitled to learn about the legal basis of Data transfers outside the UK/EU and about the security measures taken to safeguard their Data by contacting the Owner.

7. Legal bases of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes (for example, analytics and session recording Trackers);
  • provision of Data is necessary for the performance of an agreement with the User and/or any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party (for example, responding to enquiries and securing the Site).

The Owner will gladly clarify the specific legal basis that applies to any particular processing on request.

8. The rights of Users (GDPR and UK GDPR)

Users may exercise the following rights, to the extent permitted by law:

  • Withdraw consent at any time — for example, by changing cookie preferences; withdrawal does not affect the lawfulness of processing before withdrawal.
  • Object to processing — where processing is based on a legal basis other than consent. Where Personal Data is processed for the Owner's legitimate interests, Users may object by providing a ground related to their particular situation. Should Personal Data ever be processed for direct marketing purposes, Users can object at any time, free of charge and without providing any justification.
  • Access their Data — learn whether Data is being processed and obtain a copy.
  • Verify and seek rectification — ask for inaccurate or incomplete Data to be updated or corrected.
  • Restrict processing — in which case the Owner will not process the Data for any purpose other than storing it.
  • Have Personal Data deleted — obtain erasure of their Data from the Owner.
  • Data portability — receive their Data in a structured, commonly used, machine-readable format and, where technically feasible, have it transmitted to another controller.
  • Lodge a complaint — with their competent data protection authority. In the UK, this is the Information Commissioner's Office (ICO) — ico.org.uk. We would appreciate the chance to address your concerns first.

How to exercise these rights

Requests can be directed to the Owner using the contact details in this document. Requests are free of charge and will be answered as early as possible, and always within one month. Any rectification, erasure, or restriction of processing will be communicated by the Owner to each recipient to whom the Personal Data has been disclosed, unless this proves impossible or involves disproportionate effort.

9. Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in court or in the stages leading to possible legal action arising from improper use of the Site. The User declares to be aware that the Owner may be required to reveal Personal Data upon request of public authorities.

System logs and maintenance

For operation and maintenance purposes, the Site and any third-party services may collect files that record interaction with the Site (system logs) or use other Personal Data (such as the IP address) for this purpose.

Children

The Site is not directed at children under 16, and we do not knowingly collect Personal Data from them. If you believe a child has provided us with Personal Data, please contact us and we will delete it.

Links to other websites

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time using the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, as far as technically and legally feasible, via any contact information available to the Owner. Please check this page often, referring to the date of the last modification. Should the changes affect processing activities performed on the basis of the User's consent, the Owner shall collect new consent from the User, where required.

10. Definitions and legal references

Personal Data (or Data) — any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data — information collected automatically through the Site (or third-party services employed by the Site), which can include: IP addresses or domain names, URI addresses, the time of the request, the method used to submit the request, the size of the file received in response, the server response code, the country of origin, the features of the browser and operating system, time details per visit, and details about the path followed within the Site.

User — the individual using the Site who, unless otherwise specified, coincides with the Data Subject.

Data Subject — the natural person to whom the Personal Data refers.

Data Processor (or Processor) — the natural or legal person, public authority, agency, or other body which processes Personal Data on behalf of the Controller.

Data Controller (or Owner) — the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of the Site. The Data Controller, unless otherwise specified, is the Owner of the Site.

Cookie — a Tracker consisting of a small set of data stored in the User's browser.

Tracker — any technology (e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting) that enables the tracking of Users, for example by accessing or storing information on the User's device.

European Union (or EU) — unless otherwise specified, all references within this document to the European Union include all current member states of the European Union and the European Economic Area.


Legal information

This policy relates solely to https://gentsofsearch.com, if not stated otherwise within this document.